Expressions of Humand Kind

Dear Members of the Edenvale Photographic Club,

I am a volunteer working for the non-profit organization Expressions of Humankind and I am writing to you concerning a global photo project that is taking place on May 15 this year, a project that aims to be the largest collaborative documentation of humankind ever undertaken. Expressions of Humankind is the iniator of the project and volunteers like myself are trying to reach out to professional and amateur photographers worldwide to participate. To make this project a success we need to reach photographers outside North America and Europe and that’s why I am contacting photo clubs small and large across South Africa. Please keep reading for all the information you need, and I sincerely hope you can forward this to your club members.

The ADAY.org project is a unique inclusive single day photographic project involving professional, semi-professional and amateur photographers around the World creating a major book and exhibitions (in the US the book will be published by Insight Editions).

Our project is supported by an Advisory Council with prominent leaders from different parts of the world, for example president Mary Robinson, Nobel Laureate Martti Ahtisaari, super entrepreneur Richard Branson and Archbishop Desmond Tutu. Last evening I had an e-mail from Richard Branson with quite a descriptive quote:

“This great project is about real people taking pictures of real life in real-time. Please get your camera and share your life on May 15.”

It’s also a structured project where photographs can be based around certain themes which have been developed with the Scientific and research council, headed by professor Harriet Wallberg Henriksson, president of the Karolinska Institute University in Sweden and member of the Nobel Assembly. The main themes are Work, Home and Connections and within these themes there will be very inspiring sub-categories.

Our sign up site went live a couple of weeks ago and we already have photographers from 81 countries on board. Some of them are award-winning professionals (30 World Press photo winners have signed up) and others are amateur photographers from every corner of the world.

We know that photo enthusiasts are key to this project and would therefore like to invite you and your members to participate. It is up to you what you would like to shoot and I am sure that there are many angles on everyday life in South Africa, but you will also be able to get some important inspiration from our editor-in-chief Ayperi Karabuda Ecer, former head of Magnum Photos in Paris, in our newsletter.

Also, when uploading the pictures, there is a possibility to put a team tag on your pictures, which means that it is easy to search for pictures taken by your members

The treasure that photographers all over the world are creating with their participation will be very important to future research. Therefore we are working with several important institutions around the world to ensure that this resource is kept, treasured and made available for generations to come,

Please sign up for more information on www.aday.org.

There is also a small inspiration film on Youtube: http://www.youtube.com/watch?v=W2yd4GZJwck&feature=colike

Many thanks for your time and I am looking forward to seeing your and your fellow members pictures!

Russel Walls
Outreach Volunteer
Expressions of Humankind
Stureplan 2
114 46 Stockholm
Sweden

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